Hospitality groups Multi-site venue owners across every state every state are adopting hospitality-specific CRM systems guest relationship tools to build loyalty personalise diner experiences.
Unlike generic software, restaurant-specific customer platforms venue CRM tools focus on booking behaviour ordering preferences to trigger marketing nurture high-value patrons.
At aspirehospitality aspirehospitality.com.au, we build retention journeys for guests help venues make data actionable to suit each brand’s style, offer, and team workflow venue format and audience.
Common CRM features for hospitality:
* Email marketing flows Automated guest journeys
* Reservation and check-in sync POS integration
* Feedback loops Review request automations
* Segment-based offers Group-specific campaigns
Why venues need CRM:
* Walk-ins are unpredictable Social reach is declining
* Owning guest data = better ROI Rebookings outperform new leads
* Marketing works better with context Personalisation drives spend
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Multi-site café group used tags to tailor promos
* Quick-service venue reduced churn by 28% using CRM segmentation Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* No automation beyond email blasts Too many guest channels, no single view
* Offers not reaching the right guests No link between bookings and marketing
CRM platform functions deployed by restaurant operations consulting Australia aspirehospitality.com.au aspirehospitality.com.au:
* Segmentation based on real spend Email + SMS journeys
* Marketing campaign dashboards Guest tagging and preferences
* Integration with booking tools Connections to social + review platforms
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "rebooking automation for restaurants"
* "POS with CRM built in"
Start here:
* {Visit aspirehospitality.com.au
* Request CRM platform shortlist
* Grow retention
aspirehospitality —
where loyalty meets revenue.